Your major task when building your site is to build web pages around your most important keywords. Each keyword becomes the subject of a separate webpage.
Your second task is to write the content for each page using one or more intensifiers.
Web pages are simply a collection of words until you infuse them with intensifiers.
You must also build these web pages with content that is easily readable.
Keep in mind that intensifiers are not the words you place on your web pages. They are the intangible factors that you want your readers to understand about your subject matter, or you.
Words are how you express and convey intensifiers to your readers. It is with the effective use of intensifiers that you get them to take action. Your readers must act in some way in order for you to make money.
It is important to understand and stay alert to the connection between your words, website content, keywords, and intensifiers.
Let's Recap: Build web pages by writing around keywords (read this simple approach to writing website content).
Each (separate) keyword determines the subject for that page.Website content however is simply a compilation of words until you introduce intensifiers.
Intensifiers bond you to your readers.
Intensifiers form the various threads that connect all your web pages to help your readers understand your subject matter; and, how your information will help them.
Intensifiers allow readers to determine your credibility and trustworthiness.
Intensifiers connect you to your readers both emotionally and intellectually.
Case in point: An intangible factor of writing is how you "come across" to your readers. You want readers to connect with you so that they will become loyal readers. You want them to "come to you" as one of the best (if not the best) source to help them fulfill a need, solve a problem, satisfy a desire, or have a question answered.
Therefore, it is important for you to build web pages around your communication style; i.e., your unique voice.
Your unique voice is your writing tone. It carries your message in a consistent way throughout each web page.
Your unique voice also determines the approach you use to convey the information that your readers seek.
If your unique voice does not capture your reader, perhaps another intensifier will do the trick.
Once again, the point is to build web pages around your keywords while simultaneously writing website content using intensifiers to motivate your readers toward a single goal.
That goal of course is for your readers to move toward and/or act on your most wanted response.
There are no short cuts. But, you can earn as your learn.
Let's start building your website now.