Home Business Information

(For the Non-Technical Person)

This section provides a wide range of home business information. The purpose is to deepen your understanding of the intangible elements that make for a great web page.

I call these intangible elements "intensifiers". Their effective use determines your level of success. To use an analogy, think of them as your sales people and customer service team.

In another section, you will get information about the website building tools you need to build a website. Think of tools as you would the building, office, equipment, professional services, and so forth that you would need to set up an offline business.

Tools are the tangible components.

Intensifiers are the intangible elements.

Do not confuse intensifiers with the words that make up your web page.

The words are how you express and convey those intensifiers to the readers of your website. It is with the effective use of intensifiers that you get them to take action. Your readers must take action in order for you to make money.

With home business information, you get insight into how to use intensifiers effectively.

Some important intensifiers are:

• Unique Voice and Angle of Approach

• Valuable PREselling Proposition

• Most Wanted Response

Confusion about intensifiers is understandable; but do not worry. By the time you complete the "Home Business Information" section, you will have a clearer understanding.

The reason that most home based businesses fail to make any (or much) money is due to not understanding and properly putting to use the above elements.

Of course, everything starts with the words used to articulate those intensifiers. These words make up your website content.

The free book you downloaded by subscribing to Sam's Free Online Offer provides a great start on using words to convey your message. Consider the book like a home business report, to start you on the right path to successful writing.

However, don't worry even if you think that you will still have trouble after reading the book. I'll show you other ways. I will also provide you with personal reviews and advice as you start your home business website.

I recommend you join The Follow Me Project to take full advantage of everything offered.

I also suggest that you visit this home business website. It is a website full of home business information. You will find many home based business ideas to investigate. Perhaps you'll find an idea for building your website.

Subscribe to Sam's Build a Website Blog to stay current with additions and changes to www.build-a-home-business-website.com. No e-mail address is necessary.

You are automatically notified through your RSS feed.

Unique Voice
Think of your unique voice as your writing tone and the approach you use to communicate content to readers.

VPP - Valuable PREselling Proposition
Selling is the backbone of all successful home base businesses. You must have a good preselling proposition to sell effectively.

MWR - Most Wanted Response
The purpose behind your entire website building efforts should center on the objective of getting your most wanted response while writing website content that benefit your readers.

Identify Your Unique Selling Proposition (USP).
Your unique selling proposition serves as the core of your website. To promote your website effectively, you must convey a clear purpose and benefit.

Note: The above web page is currently for subscribers only. A password is required.