The idea behind your entire website building efforts should center on getting your most wanted response (MWR) while writing website content that benefit your readers.
When you achieve your MWR, your home based business website earns income.
Simply put, your MWR is the action you want your readers and/or potential customers to perform.
That action may consist of a purchase or just an email address allowing you to send them your newsletters. Naturally, you would then design your newsletters around your most wanted response.
Of course, your business motivation for building a website is to make money, and then use that money for your purposes.
Internet searchers visit your website because they want information. They want to solve a problem, fulfill a need, or satisfy a desire.
You also want to solve a problem, fulfill a need, or satisfy a desire. That’s why you are building your website.
For the moment, let’s put aside the fact that you are building your home business website to help your readers. Let’s talk about your other motivation. Let’s talk about the fact that you want to make money in order to solve your own problems.
Or,
Perhaps you just want to satisfy some desires.
Whatever your reasons, in order to create income from your website you must accomplish the following:
Write content and develop your website in a way that will get internet searchers to visit your site in large numbers.
Convert internet searchers into regular readers of your content.
Get your regular readers to become potential customers that will act on your MWR.
Your readers will act on your most wanted response because of your use of the PREsell model to establish yourself as trustworthy.
Within the concept of the presell model you use your unique voice to advance your valuable preselling proposition (VPP). You demonstrate to your readers that the information you offer will solve their problem, fulfill their need, or satisfy their desire.
Once you do the above, readers come to view you as trustworthy. They develop confidence in what you have to say. They act on your MWR.
Also, it is important that you...
Identify Your Unique Selling Proposition (USP).
Your unique selling proposition serves as the core of your website. To promote your website effectively, you must convey a clear purpose and benefit.
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This section provides a wide range of home business information. The purpose is to deepen your understanding of the intangible elements that make for a great web page.
