The PREsell Model

Use the PREsell model to establish yourself as trustworthy.

To have a successful content-based website, you must show your readers that you are a trusted source for the information they seek.

To build trust and confidence, your information must be on point and helpful. It must be verifiable to the satisfaction of the reader.

Your readers must come to understand that you truly do want to help them with their problem, desire, or need.

The purpose of your website is to make money. However, before you can make money on the net, you must first prove that you are not a fraud.

You must set yourself apart from the people your readers fear are out to take their money.

The PREsell model is a process, and it starts from the very beginning. It is part of your content, your website design, newsletter, and other marketing efforts.

In short, it is in everything you do.

Successful website building is the process of using content to build traffic.

A certain percentage of that traffic will become loyal readers. Then, you want those loyal readers to become potential customers.

When you follow the model you establish the trust and confidence necessary to get your readers to open their mind to your recommendations. In other words, you create the favorable relationship necessary to get someone to buy.

Finally, you monetize your website with products and services beneficial to your potential customers.

It is a mistake to promote products and services unrelated to the content on your website. This may demonstrate that you are only interested in their money, and not solving their problem.

It takes time to apply fully the PREsell model. The emails you receive as a member of The Follow Me Project will assist you in applying the PREsell model to your website.

All of the elements of building a website must work together to advance your unique preselling proposition to accomplish your most wanted response.

The Information Highway
Understanding how and why people use the internet is important as to the type of home business website you build.

Website Content – The Dual Function of Content
Understand the dual function of website content and push your website past ninety-seven percent of all other sites on the internet. People want information.

Return to: Home Based Internet Business
Establish the foundation for building a website for your home based internet business.