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Understanding Search Engines

(For the Non-Technical Person)

Understanding Search Engines (SEs) determines the success or failure of your website building efforts. Understand what search engines do, their purpose, and how you can benefit with ads.

Due to some of today’s website building tools, you do not have to worry with the technical stuff of Search Engines. A lot of it is taken care of for you.

However, search engine optimization (SEO) is an important component that you must understand. SEO is critical to building effective web pages.

SEO is the process of building a web page to achieve a high page rank on a search results page. The search results page is what you get after you perform a search.

The main source of traffic to your website will come from people finding your site because of the internet searches they perform. The higher the page-rank the greater the amount of traffic your web pages receive.

We call this free traffic. Understanding search engines is a major factor that determines the amount of free traffic you receive. Your goal is to build a website that ranks high with the SEs.

PageRank is a trademark of Google. It is a system for ranking web pages using a complex set of algorithms.

These algorithms apply to on-page criteria, off-page criteria, and other events.

For many home businesses, saving money by not having to advertise is vital to success. It is very vital to short-term success.

Once you start to make money, pay per click advertising may become a viable option. It can supplement the ton of free traffic you receive from the search engines.

In addition to building web pages to take advantage of all the free traffic SEs send your way, you can earn revenue by participating in the advertising placement programs they offer - read Search Engine Ads.

Moreover, Yahoo, Google, MSN Live, Ask, and other search engines provide tools to assist you in analyzing the effectiveness of your ad campaign.

You receive traffic information, pageview statistics, trends and other information that assist you in creating an effective website.

"To solve a problem or to reach a goal, you don't need to know all the answers in advance. But you must have a clear idea of the problem or the goal you want to reach." – W. Clement Stone

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Additional Information for Understanding Search Engines

The Purpose of Search Engines
Search Engines are software robots that index words on web pages. These indexes are to determine the relevancy of keywords to the content of web pages that contain those keywords.

Search Engine Ads
You earn income when visitors to your website click on search engine ads. Advertisers pay a charge for each click, and you receive a share of those charges.

Website Keywords
Searchers look for information by typing a keyword into the search box provided by a search engine. It is very important to build web pages around good keywords.

On Page Criteria for SEO
On page criteria for SEO explained for the non-tech person. Understanding Search Engine optimization is vital to achieving a good SE ranking.

Off Page Criteria for SEO
Off page factor for SEO explained for the non-tech person. Achieving a good Search Engine ranking requires an understanding of SE optimization.

Next section: Website Building Tools
There are three major categories of website building tools. In addition, there are utility tools that support you in each of those categories.

Understanding Search Engines from Wikipedia, the free encyclopedia:

History of Popular Search Engines

Keywords

History of Search Engine Optimization

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